5 Keys To A SuccessFul Book Launch and a Cool Promo!

As you may have read last week, I released my third book, Broken Pieces, on Kindle (remember, no Kindle required). This has been, by far, my most successful book launch and it’s only been out for ten days! I’ll give you specifics below. Lots of thought and planning went into the launch of this book, so I want to share some of my secrets here. BrokenPieces-FINAL2 (2)

 

1) Pre-Release Marketing: Since my two previous books were primarily humor, I needed to shift people’s thinking patterns about my brand and who I am. While A Walk In The Snark hinted at my more serious side, people still know me as the funny girl since that’s clearly my writing style (see Mancode: Exposed). I knew as I started my next book it would still be about relationships, men and women, etc — my normal fare. However, Broken Pieces is a nonfiction book of the real-life experiences that shape us, particularly as women, and is not humorous in any way.

So, about nine months ago, I shifted the focus on my blog posts here to include some of my new work. In addition, I asked some amazing writer friends to share their more serious stories about how life experiences that have shaped them — and the results are amazing. Stories of stalking, kidnapping, coming out, abuse, depression, suicide — sure, not ‘happy’ topics, but real. So very real.

This brings up an important point: start marketing your next book while you’re writing it. Waiting until release is one of the biggest mistakes I see authors make.

2) Social Media: I work hard to interact with people and I follow about 200 people or more every day on Twitter. I also actively connect on Facebook, LinkedIn, Google Plus, and Pinterest. As part of my pre-release activities, I changed who I targeted to follow (using primarily ManageFlitter, Pluggio, and the Twitter hunt-and-peck method) to focus other people whose interests were similar to my interests: grief, loss, love, relationships, abuse, depression, suicide. The bonding with these people has been real and life-changing for me.

3) Teases:

  • Excerpts: I put out a few excerpts about once every eight weeks, just to give people a taste of my new work.
  • Betareaders: I also asked for betareaders (see below), primarily on Facebook and Twitter. Beta (meaning ‘test’) readers are people who see the work before anyone else. Not a perfect copy — I sent it to my betas between my editor completing final edits and sending it on to my proofreader. That way, I could still make changes before I sent it off to the formatting company (this time, I used PublishGreen.com and they were fabulous!). Having betareaders has a three-fold advantage: you share your work with true fans before it’s available to the public, you ask them kindly for a review when the book goes live (and to like and tag), and you catch minor things — or at times, major — that you and your editor missed, and can change before release.
  • Cover art: I sent out a few different cover art concepts my graphic designer sent me and asked for feedback. This gives people a heads up that the new book will be out soon. When I chose my final art, I shared that. This helps create buzz.

4) Connections: I’m always encouraging authors not to only follow other authors, but search for, follow, and interact with book bloggers, book reviewers, and readers. Which isn’t to take away from engaging with other authors. Some of my best friends are authors and are, for the most part, a very supportive community.

For this particular launch, I’ve joined forces with several amazingly successful and bestselling writers (Christine Nolfi, Terri Guiliano Long, and Molly Greene) to form a #NewClassicReads promotion. We’ve done tweetchats, blog posts, and starting Jan 3-7, we’re offering a blog hop (you can still join us! Read more here) with $300 in prizes. I’ve also lowered the price of all three of my books to $2.99 for the promotional period. photo (7)

5) Be Real: I don’t mean in a wishy-washy, quotey, I’m eating a burger kind of way. I mean — let people know who you really are.

I’m known as being a snarky bitch (and I often say what’s on my mind). But that doesn’t mean I’m not incredibly grateful and honored by the reviews of my readers. I thank them, interact, talk with them. Sure, I’m asking a lot lately: like, tag, review my book (feel free to join the party here!), but I also feel I’m able to ask these little favors because I’m not constantly spamming them with stuff solely about me. I really want to know how they are, what they’re working on, what they’re reading. I promote others often and share content like this that hopefully helps others succeed.

And by changing my focus from exclusively humor to including more serious messages, excerpts, and now of course, my new book, I’ve changed my branding in a way that hasn’t freaked people out.

6) Pulse Pricing/Free: Okay, one more. Being self-published, I’m in charge of my pricing and ability to change the price or go free (as part of KDP Select, I can go free five days out of every ninety). So for the launch, I took Pieces free for only two days. This helped me get more exposure (and on tons of free lists), hit #1 on Women’s Studies, and since taking the book back to its regular price of $4.99, I’ve sold about 60 copies! And lowering the price of all three books to $2.99 makes it more affordable for folks — even if it’s only for a week.

 

That’s most of it. I also started Google AdWords (see The Ad Words Guy if you want to learn how), Facebook ads, etc. I don’t spend more than $5/day on ads. I look at it as an investment — not only in me, but in the future of my books, and my brand.

 

What do you think? Have you tried any of these techniques and what has worked for you?

Enter the giveaway today.

a Rafflecopter giveaway

Did you enjoy this article? Subscribe to my blog and you’ll never miss my weekly posts! Just enter your email address over on the right hand side of this page >>>>. It’s easy, and I won’t share your email address with anyone. Redhead’s honor. 

Need personalized help? Check out my BadRedheadMedia.com services page.

 

 

 

About RachelintheOC

Rachel Thompson aka RachelintheOC is a published author and social media consultant. Her three books, A Walk In The Snark, The Mancode: Exposed and Broken Pieces are all #1 Kindle bestsellers! When not writing, she helps authors and other professionals with branding and social media for her company, BadRedhead Media. She hates walks in the rain, running out of coffee, and coconut.

Buy Now : A Walk in the Snark * Mancode: Exposed * Broken Pieces

Comments

  1. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/Fc6IpFIG via @RachelintheOC

  2. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/yVPEjF71 via @RachelintheOC

  3. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/1O4J85o8 Plz share, comment, RT Enter to win $300 in GCs!

  4. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/SDBSJDOA via @RachelintheOC

  5. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/KmmWvNeL via @RachelintheOC

  6. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/DrWVZQAE via @RachelintheOC

  7. @timmiller2011 read my post from today. I did NINE months of pre-marketing for Broken Pieces, babe: http://t.co/TOoms1qI

  8. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/LlJD6YFx via @RachelintheOC

  9. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/h4po2I6L via @RachelintheOC

  10. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/xnwg0wPD via @RachelintheOC

  11. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/Y6zIJuDY via @RachelintheOC

  12. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/CZR8A8Md via @RachelintheOC

  13. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/oeKqrJsy via @RachelintheOC #MondayBlogs

  14. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/0jR7kT2v via @RachelintheOC

  15. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/GswlrDqW via @RachelintheOC

  16. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/D7cbZH8r via @RachelintheOC

  17. #MondayBlogs 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/yJERzEVZ Plz share, comment, RT

  18. Great advice and nicely organized, Rachel. (I love the new book cover, by the way.) Perhaps you could go into more detail about bonding with different groups of people. I think connecting with readers, and not just writers, is tough.

    • It’s a long process, for sure. Particularly if you’re doing Goodreads book clubs, etc. == you can’t do the hard sell (which isn’t a good idea anyway). I’ll definitely write up something about that — or better yet, I may ask one of my reviewer experts to chime in.

      Thanks, Sherry!

  19. Rachel,

    As always you provide great information, especially to us newcomers to the scene. Besides developing a web site and adding Blogs to it, along with sharing excerpts on Twitter, I’m not sure what else I could be doing to increase comments/reviews/etc. which of course could only come from reading my book. That’s the catch since I’m not famous or broadly recognized.

    I like your advice on marketing a book while writing it and not waiting for release. This will be useful with my current military/paranorma novel. Thanks for your time.

    Scott

    • Thanks so much, Scott!

      When you have time, peruse the articles here for tips on author platform. It’s not just one or two things, like a site, blog, or Twitter. It’s really a matter of understanding your branding, keywords, and having a presence in other areas: Facebook, Google+ (so important for increasing google rank), interacting w/ others on their blogs (like you’ve done here — well done!), ads, etc.

      As Sherry mentions below, bonding with readers is super important. Having betareaders is extremely helpful.

      There’s also a great book by Lori Culwell titled HOW TO MARKET A BOOK on Amazon. Extremely well laid out and informative. She’s a smart cookie.

  20. #MondayBlogs 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/pzvibdQP Plz share, comment, RT

  21. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/8yAvQ1eJ via @RachelintheOC

  22. #MondayBlogs 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/UXzYhDIz Plz share, comment, RT

  23. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/SpfR7eaK via @RachelintheOC

  24. #Authors #4…Read it! ==> RT @BadRedheadMedia: #MondayBlogs 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/n7PhWD2i

  25. Many entrepreneurs beome authors // 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/MaYVVAOc via @RachelintheOC

  26. #mondayblogs 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/zUlNAAos

  27. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/KyWVN7L3 via @RachelintheOC

  28. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/L1CjiLRw LOVED IT! You are so generous with other authors. @RachelintheOC

  29. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/yfCwblKQ via @RachelintheOC

  30. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/6hS5ZKzp via @RachelintheOC

  31. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/2LTGUgmH Plz share, comment, RT Enter to win $300 in GCs!

  32. I enjoy your articles so much. This was very useful as I, too, find it very difficult to engage people one-on-one but absolutely refuse to spam. I try to do a little every day, even if it’s just reading about what others have done. Hopefully I can maximize the release of my second book with what I’ve done for the first. I will definitely be working on publicity way before the release. Thanks so much for taking the time to share your experience!

    • quite welcome, BB! I have a fifteen-year background in sales and marketing (as well as advertising), but truly it’s my own experiences in online promotion that I share here. I so appreciate your feedback and am happy to share what I’ve learned in hopes it helps others.

      Anytime!

  33. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/zyokyO0Q Plz share, comment, RT Enter to win $300 in GCs!

  34. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/KFL1Qqja

  35. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/rPFbjDlg via @RachelintheOC

  36. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/WzIPnhEO via @RachelintheOC

  37. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/SsQ0LKZS Plz share, comment, RT Enter to win $300 in GCs!

  38. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/LP07Ty07 via @RachelintheOC

  39. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/e24cYKX1 // click to sign up for $300 in gift cards!

  40. Win stuff (prizes, gift cards, etc). Great books! 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/tKKLjdHG #NCR

  41. Enter on my blog: 5 Keys To A SuccessFul Book Launch & #NewClassicReads Promo! http://t.co/O3zawwpC #prizes #bloghop

  42. @passionofthec Have you signed up yet? #NewClassicReads 5 Keys To A SuccessFul Book Launch, a Cool Promo! http://t.co/UfhkyAO8

  43. Jan 3-7, #NewClassicReads promo. Prizes, blog hop! 5 Keys To A SuccessFul Book Launch, a Cool Promo! http://t.co/a0h4zhsl

  44. 5 Keys To A SuccessFul Book Launch http://t.co/RpQXIyVu #Publishing #PR

  45. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/6heRuZVb http://t.co/rp5lc2xU

  46. Jan 3-7, #NewClassicReads promo. Prizes, blog hop! 5 Keys To A SuccessFul Book Launch, a Cool Promo! http://t.co/mg6DRWWR

  47. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/VkCXCmE1

  48. Jan 3-7, #NewClassicReads promo. Prizes, blog hop! 5 Keys To A SuccessFul Book Launch, a Cool Promo! http://t.co/KXyu5twu

  49. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/r8hP40Hj

  50. Good insight on brand awareness — 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/x9QiiRe9

  51. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/4ZCQtCWx Hint: Do A LOT of pre-release marketing. Read…

  52. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/h7v13YHM Hint: Do A LOT of pre-release marketing. Read…

  53. Have you signed up yet? #NewClassicReads 5 Keys To A SuccessFul Book Launch, a Cool Promo! http://t.co/iU3nHmmw Go.

  54. Have you signed up yet? #NewClassicReads 5 Keys To A SuccessFul Book Launch, a Cool Promo! http://t.co/UOoZxDvy Go.

  55. Excellent article from a successful author: 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/xsSZKH5Q via @RachelintheOC

  56. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/JmzJ1x4D Hint: Do A LOT of pre-release marketing. Read…

  57. Have you signed up yet? #NewClassicReads 5 Keys To A SuccessFul Book Launch, a Cool Promo! http://t.co/OfxuySCx #clickyclicky

  58. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/4CZcBAik Hint: Do A LOT of pre-release marketing. Read…

  59. I enjoyed this blog and plan to take your advice. I self published my first three books. My fourth book is about to be released. My first published work, Plain Jane, deals with many of the same issues as your new release. I plan to download and start reading Broken Pieces.

    • thank you so much, Schledia. It’s definitely a process and I’ve learned more from each book. It’s hard to get the word out without sounding like a broken record, but having a thriving and interactive platform is so important. Good luck with everything!

  60. Find out more about the Classic Reads #bloghop and #giveaway, 3-7 Jan. #NewClassicReads http://t.co/0rXmuuVg

  61. 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/bdE9VXmZ via @RachelintheOC

  62. Great ideas here! –> 5 Keys To A SuccessFul Book Launch and a Cool Promo! http://t.co/dx2NenHz @RachelintheOC #bookmarketing #booklaunch

  63. 5 Keys To A SuccessFul Book Launch! http://t.co/V5e4tPh1 What are pre-release activities & why it matters? #checkitout

Trackbacks

  1. [...] 5 Keys To A SuccessFul Book Launch and a Cool Promo! [...]

  2. [...] 5 Keys To A SuccessFul Book Launch and a Cool Promo! [...]

  3. [...] got into a Twitter discussion today about what makes a bestseller. I shared the five key secrets I personally utilize that have worked amazingly well for me. Someone said fine, okay, but then [...]

  4. [...] 5 Keys To A SuccessFul Book Launch and a Cool Promo! [...]

  5. [...] 5 Keys To A SuccessFul Book Launch and a Cool Promo! [...]

Speak Your Mind

*